Sign in

The Global LOHAS Movement

Ted Ning March 2010 issue of Skin Inc. magazine
Asian woman with leaf

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!

Yoga, hybrid vehicles, clean technologies, organic farming, ecotourism, acupuncture and socially responsible investing are only a few products and services that are attractive to LOHAS consumers who have been leading the charge for these initiatives to be adopted by conventional markets.

The LOHAS consumer

The LOHAS consumer, in particular, represents the portion of the population that is pushing for product innovation. Gone are the days of sacrificing quality for the sake of environmental commitment. LOHAS consumers demand equal or better quality from a product, as well as depth and transparency from product manufacturers. The people who make up this segment are also predictors of upcoming trends, because they are early adopters of many attitudinal and behavioral dynamics. The Natural Marketing Institute (NMI), creators of The LOHAS Report: Consumers & Sustainability Series, has developed a segmentation model that defines consumers in the following categories.

  • Naturalites
  • Conventionals
  • Drifters
  • Unconcerned

LOHAS. Since the initial NMI study in 2002, LOHAS consumers have comprised approximately 13–19% of the adult population in the United States This percentage has remained steady throughout the years, even though many of the LOHAS products and behaviors have been adopted by the mainstream. Their usage of LOHAS products exceeds most other segments, and they are continually demanding greater sensitivity to these issues from numerous corporate activities. Consumers within the segment continue to be early adopters, influential with friends and family, less price-sensitive and more brand-loyal. In essence, the social structure and internalized values of the LOHAS consumer make them an attractive target for a variety of strategic marketing activities.

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!