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Defining Green: Innovation, Labeling and Self-examination

By: Frederic Holzberger
Posted: February 24, 2010, from the March 2010 issue of Skin Inc. magazine.
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The most vital of these questions are at the top of the list, and the best way to use them is to strive to make them a part of your daily decision-making process. If you can answer “no” to the first question, then the second question should answer itself. If you answer “yes” to these, then the third question should be explored in depth. And so on and so on.

Seeking out additional resources on being green is always a good idea, as well. Books such as The Better World Shopping Guide: Every Dollar Makes a Difference (New Society Publishers, 2006) by Ellis Jones and Internet sites such as,, and, as well as those noted in Green Web, are full of information that can help you educate yourself. It is time to arm yourself with the knowledge to help you make the best decisions every time.

Smart decisions

Knowing that everyday decisions regarding what you purchase, use and ultimately throw away affects generations to come, you need to not only ask yourself the aforementioned questions, but also become familiar with the green terminology that has evolved in the past several years. Everyone must be responsible enough to research and explore every option, because when you are well-educated about the choices, your decision-making processes become second nature.