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Big Players Help Encourage the Growth of the Naturals Market

Posted: February 12, 2009

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“Manufacturing economies of scale, a stronger position for negotiating supplier agreements, and well-developed distribution channels will allow master brands like Unilever’s Dove and Colgate-Palmolive’s Softsoap to ride the naturals wave even during the lean times," Mellage added.

Kline has recently published the U.S. volume of its Natural Personal Care 2008, which examines the various brands on the market as well as the type of ingredients they are using.

CosmeticsDesign.com, February 9, 2009