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Green Objectives for 2009: Reflect, Refine, Remind and Redesign

By: Frederic J. Holzberger
Posted: January 30, 2009, from the February 2009 issue of Skin Inc. magazine.
man drawing environmental images on chalkboard

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It is just as important to know what cannot be recycled as what can. Did you know that envelopes with or without windows can be recycled? So can junk mail, magazines, newspapers with inserts, cereal boxes and telephone books. Remember to check the triangle on the bottom of plastic bottles for either a number one or two—those are the plastics that are most easily recyclable—and check with your local recycling service, as other numbers may be accepted in your area. Also note that plastic bags can be recycled at many supermarkets but not in recycling bins, and items with food stains, such as pizza boxes, are not acceptable. Nor are coat hangers, steel scrap, light bulbs, windows or drinking glasses. However, check with your area recycling center to see what their specific rules are, as they can differ greatly by city. You may be pleasantly surprised about what you can be adding in to your recycling bin.

Refine your objectives and your mission. To keep up with technology, its critical to keep moving, changing and adapting. Whether it is online booking, fingerprint-entry systems, or company travel, strive to stay ahead of the times. Several years ago, Aveda Fredric’s bought hybrid cars for company use and encouraged staff and students to carpool. The next step is to install bicycle racks at both of the Institutes to inspire students to go the extra mile and pedal in as a means of transportation.


We, as a society, are always looking for the next best thing, and the spa and beauty industries are no different. While that is usually a good thing, it can sometimes cause people to not look at what is within and around them. Remember that if you want to have—and be—the latest and greatest, it takes a lot of education to get there.

Do your research to find out who is doing great things, and get information from them. Seek out the pros or those who have taken the first steps to pave the way for others. You may not be able to make all of the changes you want to now, but you can learn about them and use that knowledge to plan for the future.

Before building the Indianapolis Aveda Fredric’s Institute location, the company’s team members learned all they could about LEED—or Leadership in Energy and Environmental Design—certification, the area of the U.S. Green Building Council that covers green building materials. That information was then used to help push the architect into building a school that was as environmentally conscious as it could be. That was three years ago. In March 2008, that architecture firm relocated and designed its new corporate headquarters to incorporate green design principles with the goal of achieving the LEED Commercial Interiors Gold Rating. Aveda Fredric’s helped inspire them, and now they are carrying on the legacy by educating others.