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New Research Shows Majority of Adults Have Some Green Motivation

Posted: November 6, 2008

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Brands will continue to find value in understanding the attitudes and behavior of LOHAS consumers, as they are bellwethers of more mainstream consumers’ future behavior. Having driven the market for products such as organics, hybrid cars and compact fluorescent light bulbs, they are now discovering the next generation of green and socially-conscious products.

Given the growth in Drifters, marketers need to communicate the cache and camaraderie that such a green lifestyle creates. Also, the growing Conventionals segment will respond to messages of practicality or financial savings that can accompany a sustainable lifestyle, as with taking a reusable shopping bag to the store or driving less.

LOHAS is the acronym for Lifestyles Of Health And Sustainability. NMI’s LOHAS Consumer Trends Database™ is one of the only consumer research databases that examines the LOHAS consumer. NMI is a strategic consulting, market research and business development company specializing in the health, wellness and sustainable marketplace. For more information on NMI’s proprietary research reports and services, visit NMI’s web site at www.NMIsolutions.com.