Sign in

Intense Study on Sustainability Issues Initiated

The Hartman Group is conducting a study on attitudes towards sustainability to determine what messages and actions resonate with the consumer. The market research firm claims that companies face challenges in understanding what factors consumers base their sustainability purchases on. "There is still a gap between industry initiatives and consumer understanding. Our goal with this study is to provide companies with meaningful consumer conversations to close that gap," added the Group.

Product category affects attitudes

Sustainability Outlook 2008 will also look into how consumer attitudes towards sustainability vary in relation to different product categories. Hartman Group spokesperson Alison Worthington told, "Sustainability is first and foremost a personal issue so consumers are most likely to consider sustainability to be important in products that come into close contact with the body everyday."

Worthington added that sustainability is therefore a hot topic in personal care and food and beverages. In these industries, she said, packaging and ingredients are expected to be most important in the eyes of consumers. "Sustainability is a massive business opportunity. This is driven partly by the cultural shift of consumers wanting to align themselves with companies that share their values," said the Hartman Group.

To gain a complex understanding of consumer attitudes to sustainability, the Hartman Group will be using a quantitative survey of 1,600 U.S. consumers alongside in-depth questioning.

Study sponsors

The trend watchers are currently seeking industry sponsors for the study, which will provide clients with recommendations for long-term green strategies tailored to their industries.

"Sponsors receive results detailing the key drivers of sustainability for their specific product category. The study will get specific around notions of where price, packaging and messaging are heading," claims the analysts.

The sustainability report itself is expected to be published at the end of the year., June 25, 2008



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!