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Demand for Sustainable Packaging for Beauty Products Continues to Grow

Posted: June 4, 2008

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Many companies in the market for sustainable packaging are undergoing rapid expansion to keep up with growing demand. For example, bio-based cosmetics packager Cereplast reported a 134% increase in gross sales to $913,152 for the first three months of the year.

"The demand for our bio-plastics continues to grow rapidly as demonstrated by our triple-digit revenue growth in the first quarter of this year," said Cereplast's CEO Frederic Scheer. "Our compostable resins and hybrid resins continue to generate a tremendous amount of interest in the marketplace, fueled by both continually mounting environmental awareness and rising fossil fuel prices."

Remaining challenges
Environmentally friendly packaging has significant potential but a number of challenges stand in the way of future growth.

No complete eco-friendly solution currently exists. Instead, manufacturers have to choose between recycled, recyclable and biodegradable materials or even less packaging. Neither of these options fully satisfies the demand for economical, eco-friendly, functional and secure packaging. For instance, biodegradable materials are expensive and not ideally suited to many applications.

Even reducing packaging weight is not the easy and cheap solution it appears because of the restrictions it imposes on the ability of beauty manufacturers to communicate and deliver convenience.