Editor’s Note: This article originally was published in the March 2008 issue of Global Cosmetic Industry (GCI) magazine and is being reprinted with permission. All rights reserved.
With all the hype about natural makeup and organic skin care and all of the alarms sounding daily about cosmetic ingredients now found to harm instead of help, why aren’t all women jumping on the natural/organic bandwagon? Simply put: They’re not ready yet—but just wait.
Just who are these brash women, still loyal to their science-based cosmetics brands, still daring to slather parabens and artificial fragrances on their faces and refusing to take heed of the headlines or their inner holistic beauty goddesses?