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Creating a Sustainable Spa
By: Frederic Holzberger
Posted: May 27, 2008, from the June 2008 issue of Skin Inc. magazine.
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Once you start to implement some of the following changes that have worked for us, you will be amazed at how much better you feel about doing your part. Bring your staff along, too. Share with them what you are doing and why. Once you educate them, they can describe to their clients the changes the spa is making,and can also begin to implement changes in their own homes. This is one of my favorite aspects of being an environmentalist. I call it the ripple effect: As more and more people learn what they can do, they share that knowledge with others who also begin to make positive changes.
Be the brand to join
Clients of any spa are more likely to patronize an establishment that cares not only about their well-being, but also about the well-being of the world, as it is a sign of the spa’s respect for their health and an indication of its eco-philosophy. And you may find your establishment beginning to attract staff who are like-minded and want to work for a business that is doing its part. People want to join a brand. They buy into the culture, the beliefs and the standards. When they feel good about that brand, they become raving fans and will go the extra mile to do whatever it takes to make things happen.
As a spa owner, you can cultivate these people. There is a lot of value in having a staff that truly believes in your brand and all that it stands for, and their enthusiasm will spill over to your clientele. People vote with their dollars, and if they believe in who you are and what you are doing, they will be proud to support your establishment.
Sensor your spa
One of the first steps on the road to becoming more environmental is also one of the easiest: Put sensors on all your water faucets. Every sink, including lavatory sinks and even toilets, should have sensors that limit the amount of water used. This will save a tremendous amount of this precious resource.
Occupancy sensors on light fixtures in bathrooms and any rooms people are routinely in and out of will help save power and decrease your electric bill, as well. There is no reason to have lights on in an unoccupied room.