There is no escaping the fact that global warming is here. President George W. Bush has finally acknowledged its existence, and former Vice President Al Gore has won an Academy Award for his documentary An Inconvenient Truth and was a co-winner of the Nobel Peace Prize for helping make people aware of the challenges we face with these global environmental issues.
Due to climactic changes in the world’s weather, we have melting polar ice caps and more frequent earthquakes, droughts, tsunamis and natural disasters. As citizens of the Earth, it is our job to minimize the impact we have on our natural resources in order to allow future generations and species to thrive.
At Aveda Fredric’s Institute and Fredric’s Corporation, it has always been our mission to reduce our environmental footprint, and we have acted as stewards for the environment for many years. I like to think we were ahead of our time—and now we are right on time. It is not only important to get the facts on eco-conciousness, it is our moral obligation to do our part.