Sign in

Is Green the New Black?

By Melinda Taschetta-Millane July 2007 issue of Skin Inc. magazine

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

On more than one recent occasion, I have heard the phrase “green is the new black.” However, according to Danny Seo, environmental lifestyle expert, “Green is not a trend. It has to be a way of life. It has to be part of your DNA—keep the message as simple as possible, and don’t overeducate. The message needs to be a one-second sound bite—it must answer the question that consumers will pose: What will it do for me? Why should I buy it? What does it do?” Being green, says Seo, is about finding the connection where people finally have their “a-ha” moment, something clicks, and suddenly they “get it.

I heard Seo speak, along with an impressive panel of ecological leaders, at the recent LOHAS 11 Forum held in Marina del Rey, California. I went to this conference because I wanted to learn more about the whole green movement, since it has come to be such a common buzzword in many industries, and also about the LOHAS—an acronym for Lifestyles of Health and Sustainability—group as well. I was impressed to learn that the LOHAS marketplace is $228.9 billion strong, focusing on health, the environment, social justice, personal development, sustainable living and yes, even spas. In fact, this year’s forum featured its first Spa Pavilion, sponsored by the International SPA Association (ISPA). The consumers attracted to this market, collectively coined Cultural Creatives, comprise about 30% of the U.S. adult population, or 50 million people.

As these stats prove, more and more people are advocating a more sustainable lifestyle, as are many businesses—including spas. The Spa at Mohonk Mountain House was designed with efficiency in mind. The building is environmentally friendly in its use of a geothermal heating and cooling system, as well as recycled and recyclable materials. Geothermal systems use the constant temperature of the Earth to heat and cool with remarkable efficiency; this type of system is very quiet and produces no on-site emissions. A “green” sod roof has been used on one section of the building, creating natural insulation and blending into the surroundings. The Rancho La Puerta resort and spa in Tecate, Baja California, Mexico, has been run with green principles for more than 65 years. At The Crossings in Austin, Texas, the architectural design employs a variety of indigenous materials, building shapes, elements, colors, plants and features to create a varied, but cohesive, experience.

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!