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First National Standard for Natural Personal Care Products Around the Corner With Exclusive Commentary on How to Choose the Right Green Line for Your Clients

Posted: February 11, 2011

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NSF International will develop the new natural personal care standard utilizing an consensus-based process that allows for balanced participation from key stakeholder groups, including regulators, personal care manufacturers, trade associations, product retailers and other stakeholders from the natural personal care products community.

NSF International encourages all industry and regulatory experts to participate in the standards development process. The first stakeholder meeting to discuss the development of the new standard for natural personal care products will be held Thursday, March 10 at the Natural Products Expo West trade show in Anaheim, California. Parties interested in helping to develop the standard can contact NSF Standards Manager Lorna Badman at or 734-827-6806 for more information.

This is the second U.S. national standard that NSF International plans to develop for the personal care industry, according to Wilson. “A year ago, the NSF/ANSI 305 standard was introduced for manufacturers seeking to have their personal care products certified as containing organic ingredients. Developing a standard for natural personal care products will help delineate the two sectors for consumers and bring meaning to the term 'natural,'” explains Wilson.

NSF International and NATRUE have signed a memorandum of understanding aimed at harmonizing NSF/ANSI 305 and NATRUE Level 2 (for which an equivalency agreement was signed last year), and are working together to help define “natural” to help eliminate confusion consumers may have regarding natural personal care products.

About NATRUE: NATRUE is the International Natural and Organic Cosmetics Association based in Brussels and promotes authentic natural and organic cosmetics worldwide since May 2008. The NATRUE label sets a high standard of quality and integrity so people worldwide may enjoy natural cosmetics truly worthy of that name. More than 1,300 products have already been certified under the NATRUE label, ranging from skin care to makeup and the certification of raw materials was also recently launched.