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Cash-based Laser Aesthetic Services

By: Louis Silberman
Posted: June 24, 2010, from the July 2010 issue of
Laser hair removal treatment

Laser hair removal consistently ranks among the popular procedures for medical aesthetic practices. Image courtesy of the National Laser Institute.

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For many medical professionals, it is an easy decision to say yes to medical aesthetics and take advantage of the income potential a practice can receive from offering cash-based cosmetic laser services to patients. However, it’s not always as easy to navigate the cosmetic laser marketplace when looking for the perfect laser platform.

Renting a laser for a daily fee is a great way to test the waters. This method costs more per day, but offers the freedom of not requiring a long-term financial commitment. Financing a laser purchase with a bank loan is a second alternative. While offering direct ownership, the credit score requirements, interest and loan fees can sometimes make this option unavailable for some. But by far, the most popular method of bringing a cosmetic laser into a practice is through a leasing program. A cosmetic laser is a depreciating asset and, much like computers, they become outdated as medical aesthetic science continues to advance. A standard three- to five-year laser lease costs less per month than a bank loan and can provide the option to trade in existing equipment for newer models as they become available.

The companies manufacturing medical laser equipment are becoming more and more numerous, and it’s not always easy to know where to look. Be sure to do your due diligence, researching and investigating any company you are considering doing business with, but for a list of some of the companies that produce cosmetic lasers, log on to www.MergeOnline.com/lasers.

Serving patients

No matter which services you decide to offer, what training you and your staff undergo, and what payment plan you decide on in order to obtain a laser for medical aesthetic services, it’s always wise to think of your patients first. What do they want? How would this decision benefit them? How does it benefit the growth of your practice and your patient list? Laser aesthetic services can be an incredible addition to your business, but you need patients who are interested in undergoing these services in order to make this investment work.