Abstract: A good marketing plan is vital for any business to grow, and, especially coming out of the recession, it is the ideal time to let your current and potential patients know about your aesthetic services and products.
The economy is turning around, and people are starting to spend money again. So, when was the last time you invested in your business through new marketing tactics? By pulling back too much for too long, you can risk losing your place in the market to another business that is willing to risk a bit for growth.
Having the most beautiful location and state-of-the-art services does not always guarantee you will have the patient flow you need. You have to invest in a plan for growth, and one of the most critical growth aspects for practice owners to consider is a marketing plan, as well as how they are going to keep a steady flow of patients coming through the door.