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Voices of Experience

By: Merge magazine's editorial advisory board
Posted: June 23, 2010, from the July 2010 issue of
Three physicians with hands in the center on top of each other

page 3 of 8

The biggest pearl for me, I think, is that everything stems from keeping patients happy. We have to keep the practice running efficiently and pay the bills, of course, but I think the key is being attuned to what keeps patients happy, and success follows from this.
Hema Sundaram, MD, FAAD

It’s an ongoing learning thing for me, but it involves a more careful patient selection and dealing with my patients in a way that gives attention to their psychological needs, as well as physical things they see me for. You can have two people with the exact same condition—maybe one with a physical deformity and another with an aesthetic want—have two completely different perspectives. As a surgeon, its not only about correcting the deformity or reaching the aesthetic ideal, but addressing the specific needs of the patients.
Jonathan Sykes, MD, FACS

I have two pieces of advice. One is if you never go home worried about a patient, you’re not a real doctor. And two: you can’t please everybody.
Heidi Waldorf, MD

The pearl that I’ve learned relating to the success of my practice revolves around treating all of my patients in the way that I myself would like to be treated if I was a patient. My patients possess the option to be treated by another physician, and I make it my business to keep my patients desirous of being treated by me—and in my case, my aesthetics practice is booked throughout 2010 and into 2011.
Steven G. Yoelin, MD

Q: What is the most difficult part of running your practice?

Trying to continuously meet the needs of my staff and my patients with the highest possible standards.
Brian Biesman, MD