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Voices of Experience

By: Merge magazine's editorial advisory board
Posted: June 23, 2010, from the July 2010 issue of
Three physicians with hands in the center on top of each other

page 2 of 8

I’ve found it’s very important to have the right people with you and have a clear delineation of responsibilities for them. You want succinct and clear job descriptions and those responsibilities documented so people know exactly what they are supposed to be doing. That includes an extensive and complete set of procedures and policy manuals, too. The people I have now in my practice are very, very happy, and most have been with me 10 years or more, and I think that’s because they know they won’t be stretched too thin and there’s that clear delineation of each person’s job and what is expected to fulfill that job.
Miles Graivier, MD, FACS

Get a good staff. I’m busier than I need to be, and people ask me how I maintained my practice without any effect through the recession, and one of the main reasons is my staff. Twenty years ago, I was in a more group situation and didn’t have the direct control over staff members and what they said and how they interacted with patients. With my staff now, we all get along really well, so you need to take the time to get a quality team that works well together and that will bend over backward for you. You really need a staff that will be your champion.
Joseph M. Gryskiewicz, MD, FACS

That’s the simplest—treat any patient as you would a family member and stick to that.
Jason Pozner, MD

Every practice is different—there is no one-size-fits-all when it comes to a cosmetic dermatology practice. The most important thing I do on a daily basis is to take excellent pictures and strongly encourage follow-ups two weeks after the first procedure was done. There is nothing more powerful than showing patients how they have improved with the treatment you’ve provided.
Joel Schlessinger, MD

For me, the biggest sort of pearl is trying to give patients the best experience possible. I mean, of course, including the best results, but also having them greeted well when they walk in, being comfortable in the waiting room, having whatever they want to read or if they want any sort of refreshment, having that available. I want them to feel comfortable with everyone in the office, and not worry about or feel embarrassed or ashamed to talk about any problems or issues. My goal is for the patient to be comfortable from when they first step foot in the office to when they go home.
Nowell Solish, MD, FRCPC