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Perfecting Your Staffing

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By: Susie Naficy
Posted: March 4, 2010, from the March 2010 issue of

Abstract: Building your ideal staff not only helps your business, but also makes the job of management easier. By utilizing your staff members’ existing skills and taking the time to train them in other vital practices, you can smoothly promote your business, create a reliable infrastructure and develop a loyal clientele via your team members.

Q: What is the ideal staffing model for a medical aesthetic practice or medical spa?

A: Depending on the laws of your state, medical spas and medical aesthetic practices can take on a variety of staffing models. Ultimately, best practices indicate a facility should have a supervising physician on-site to oversee mid-level providers and estheticians. Preferably, the on-site physician should specialize in the type of treatments being provided, such as those a plastic surgeon or a dermatologist offer.

One of the keys to creating a successful medical aesthetic practice is finding and keeping a talented and happy staff. Avoiding heavy staff turnover will allow you to retain clientele, and a stable environment that produces consistent results will also assist in attracting new patients.

High turnover rates in staff are many times attributable to poor or inconsistent management, and in the medical aesthetic setting, this can stem from an off-site supervising physician or traveling supervising physicians who split time among many locations. While it may increase margins to employ a full-time physician on-site to manage other medical aesthetic providers, the consistency and stability such full-time management brings will save on staffing costs in the long run. Furthermore, many states are now imposing laws requiring an on-site physician at all medical spas and medical aesthetic practices for health and safety reasons.

Q: Are reduced-cost treatments for staff appropriate?

A: Allowing your staff to take advantage of the services you provide can be one of your best methods of advertising. As a medical aesthetic professional, think about how many impressions you make on potential patients each day, depending on your schedule, and how many patients per day you see. Now multiply that by the number of staff you have: If each staff member can speak about the treatments you offer based on first-hand experience, that not only creates an instant rapport with patients, but it also creates an immediate sense of excitement about the treatment, which is impossible to replicate with brochures and photos alone.