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Bringing In Promotions

By: Wendy Lewis
Posted: January 29, 2010, from the January 2010 issue of
Medical spa flyer

Promotional flyers and mailers can feature seasonal themes to keep them fresh and intriguing.

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To maintain a steady patient flow, maximize every opportunity you have to impress them and exceed their expectations. It is arguably easier to get patients to come to your practice or medical spa once than it is to sustain them, especially when you are faced with increased competition. The best way to distinguish your business from all of the others is to have an exhaustive approach to customer service that aids you in forming a close bond with patients. The goal is happy patients who are eager to tell their friends about you and send referrals.

They may not always tell you, but people notice when you make an extra effort, and they will tell other people about your facility. In the end, delivering good quality service is likely to bring in more new customers than even clever promotions and price slashing.