Abstract: With the state of the economy only slowly coming around, medical aesthetic practices need to engage both new and old patients, and one of the best ways to bring them in is through promotional efforts. Package deals, incentives, cross promotions, referral programs, e-mail marketing packages, treatment bundles and other basic promotional programs have a long history of helping to keep businesses thriving, and putting together your own particular options can lead to increased loyalty and even new patients.
You survived the downturn of 2008 and made it through 2009. Your next challenge is recapturing the momentum for 2010 and beyond. But consumer spending is still in a holding pattern in many markets, forcing those in the medical aesthetic industry to think more closely about what patients really want, as well as how to give it to them.
A stand-out business
To establish a strong point of difference, one effective promotional strategy that works in any economic climate is to enhance customer service. Rather than hastily reacting to an onslaught of discounted treatments and aggressive product promotions, consider reworking your service offerings to add more value.