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The Physician's Role in a Medical Spa

By: Susie Naficy
Posted: January 29, 2010, from the January 2010 issue of
Male and female physicians smiling

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Downgrades patient perception. One drawback to surgeons performing all of their own nonsurgical services is the potential of creating an unfavorable patient perception. If a surgeon is administering a patient’s dermal filler and laser hair removal procedure, the conclusion may be drawn that the doctor is not busy enough in the surgical practice and therefore, must not be as good as local competitors. Highly specialized surgeons need to maintain their status. Therefore, acting in a supervisory capacity to ancillary staff performing nonsurgical services adds credibility to the staff, and also keeps the surgeon on an elevated playing field in the patients’ eyes.

The benefits

On the other hand, direct physician involvement also has several benefits.

Lowers practice complexity. If the physician decides to forgo hiring additional staff, the difficulties in running day-to-day business operations won’t increase. Hiring additional staff not only adds to overhead, but it also exponentially increases management requirements. When making the decision to hire additional staff, it is important to closely examine whether the net reward will sufficiently compensate for the additional attention a larger staff demands.

Simplifies quality control. The most obvious benefit of physicians performing their own treatments is the ability to directly control the quality of services being performed. Although ancillary staff members who are highly trained and closely supervised by the physician are quite capable of producing consistently good results for patients, there is no substitute for doing it yourself to ensure the outcomes you want.