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Creating a Strong Team

By: Bryan Durocher
Posted: January 29, 2010, from the January 2010 issue of
Smiling woman in a business suit

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Establishing shared goals and values via a mission statement and job descriptions will get everyone on the same page. People tend to rise up to the level of expectation, so knowing what is expected of them will increase the likelihood that they will achieve their goals.

Mission statements. Your mission statement is one to two sentences stating what your business is and its purpose. When hiring team members, engage people who inherently share the values and purpose of the business’s intentions.

An example mission statement might say: “Our ultimate goal is to create a pleasant and relaxing atmosphere for our patients. As a full-service facility, we strive to meet and exceed every guest’s expectations and needs. We make every effort to be a leader in our industry, and our commitment is to first listen to your need, and then respond. We look forward to becoming a part of your wellness regimen and welcome the opportunity to serve you.”

This would be something for patients to look to when they want to know what your business stands for, as well understanding the team’s goals.

Job descriptions. Medical aesthetic practices have an intimate impact on the lives of their clientele, and it is this unique relationship you must emphasize to all your team members. Each member needs to understand the importance of their job and specific duties in order to deliver a consistent extraordinary client experience. When you have clear expectations set up, there won’t be any gray areas, and you can coach your team members effectively.