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Making a Name for Yourself

Keith Loria
Man holding a business card

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Abstract: Strengthening your brand involves: identifying waht sets you apart, communicating your expertise, delivering what you promised, training staff about the physician's mission and establishing a good reputation.

One of the most memorable passages in Shakespeare’s Romeo and Juliet begins, “What’s in a name?” Well, when it comes to physicians who are looking to add to their retention rate, the answer to that question can be the difference between success or failure.

As the popularity of medical aesthetic procedures continues to grow, and with organizations such as The American Society of Plastic Surgery increasing their efforts to send a strong message to members about how important it is in this day and age to get involved in cosmetic medicine, the need to brand yourself has become paramount.

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