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Making a Name for Yourself

By: Keith Loria
Posted: January 28, 2010, from the November 2009 issue of
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Once you do establish a reputation, it will put your patients more at ease and create a better relationship from the get-go. “Patients will come into your practice with a higher level of confidence and trust,” Linder says. “Although it is critical that a patient develop a sense of trust in you through your ongoing clinical relationship, the process begins with how well you establish your brand.”

Remember, without proper branding, you let others define who you are and what you offer. Take the right steps, establish your brand and protect it.