Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!
Abstract: Strengthening your brand involves: identifying waht sets you apart, communicating your expertise, delivering what you promised, training staff about the physician's mission and establishing a good reputation.
One of the most memorable passages in Shakespeare’s Romeo and Juliet begins, “What’s in a name?” Well, when it comes to physicians who are looking to add to their retention rate, the answer to that question can be the difference between success or failure.
As the popularity of medical aesthetic procedures continues to grow, and with organizations such as The American Society of Plastic Surgery increasing their efforts to send a strong message to members about how important it is in this day and age to get involved in cosmetic medicine, the need to brand yourself has become paramount.
Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!