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Marketing to Make It

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Knowing your audience can help you create marketing materials that specifically target your ideal patient.

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Abstract: Despite a rough economy and fewer discretionary dollars, there are patients to be had out there. Finding and connecting to those patients creates an appropriately targteted marketing strategy.

The country has stumbled into tough economic times. The current recession is likely to be the worst in 50 years in terms of job losses, according to an economist at the Federal Reserve Bank, and many people no longer have the same ability to invest in aesthetic well-being. Even if times are rough, however, there are those who have navigated effectively through this economic climate, and in today’s competitive marketplace, there are specific things an aesthetic practice can do to ensure patients find them, refer others and keep returning for services.

Target marketing

Don’t shoot in the dark. A physician can spend less money and get better results with target marketing. Figure out who your audience is by creating a database to learn more about your patient population. The database should be driven by answers to questions you collect on a new patient form.

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