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Effective Internal Cross-marketing

By: Susie Naficy
Posted: January 28, 2010, from the November 2009 issue of
Medical professionals look at a chart

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Once you establish a well-educated, properly incentivized and cooperative staff, you will be ready to effectively implement a well-designed internal cross-marketing campaign. After you have articulated your practice goals, introduce your internal cross-marketing program to your staff members and make it fun—they will enjoy the teamwork, and you will benefit from the results.