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Practice Marketing, Advertising and PR

By: Krista Bourne and Trish Stack
Posted: January 28, 2010, from the November 2009 issue of

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If you are confident about the quality and safety of your facility, then you can spread that message with carefully crafted marketing materials that also include photos of your facility. Provide brochures, fliers and leaflets in the reception area or at any local events to allow your business to be represented effectively. Testimonials from your current client base are excellent tools to use in your advertising materials.

Once you begin your advertising campaign, people will become aware of your business and begin forming an opinion about it. The best campaign is one that combines strong branding and targeted placement based on your strategy, and it will be worth the price and effort.