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Networking, The Client-builder

Bryan Durocher
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Abstract: To keep your practice growing, networking is essential. By getting involved with successful networking groups, developing a defining statement and maintaining the relationships built throughout, you can broaden your business's visibility, marketing and client base at little to no cost.

Medical practices are not immune to having to sustain themselves during these challenging economic times. The good news is the most effective ways to grow your practice are universal at all times, and the only difference is that right now it is critical to take action. A surefire way to gain more clients is not through more expensive advertising that isn’t traceable—it’s through networking and face-to-face marketing. Results can be tracked to see where your efforts are paying off, and it’s low-cost. From clients referring friends and family to your staff members belonging to at least one networking group each, getting the word out about your practice beyond your regular clientele is essential for business sustainability. But getting out—and more importantly, getting up—to talk about your practice isn’t always easy. The good news is you don’t have to reinvent the wheel—there are opportunities already developed.

Identify the group

Beginning a profitable networking program requires the entire staff’s commitment. Start by explaining to the staff the benefit in its most basic form. Emphasize the rewards the staff will receive, not just how the practice will benefit.

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