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Reading Your Client

By: Steven H. Dayan, MD and Terri A. Wojak
Posted: September 25, 2008, from the October 2008 issue of Skin Inc. magazine.

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Esthetic medicine and care is as much about treating the psyche as it is improving the physical body. To be a successful esthetician, understanding client/patient motivation is a prerequisite. So much of what is perceived as attractive is subjective and personal. The key is to be able to listen intently to your clients, understand their desires and then offer them the best treatments, helping them to reach their goals.

REFERENCES

1. M Snyder Tanke, ED and E Berscheid, Social perception and interpersonal behavior: on the self-fulfilling nature of interpersonal stereotypes. J Personal Soc Psychol. 35 656–66 (1977)