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The Right Insurance Representative

By: Kevin Quinley
Posted: July 23, 2008, from the August 2008 issue of Skin Inc. magazine.

page 5 of 9

Information on quality insurance representatives can be obtained through directories, such as Skin Inc. magazine’s Buyer’s Guide, which can be browsed online.

Auld also suggests networking with other spa owners and managers to yield useful results. Tap into professional associations for recommendations, and network at trade shows and meetings. Use referrals. Seek names of references in the medical spa field, and check them out. Word-of-mouth referrals can validate whether or not a candidate broker is a genuine player in the field of procuring coverage for medical spas.

7. Should I use one insurance representative or two?

Another decision point is if your spa should use more than one insurance representative. Many believe it’s best if a spa has just one insurance rep, so long as that representative can cover all necessary aspects of the business. When spas use more than one broker or agent, though, insurance underwriters may have already quoted on the same account for a different representative. In that case, insurers may not work very hard to get your business.

8. How often should spas give their insurance rep a fresh look?