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The Right Insurance Representative

By: Kevin Quinley
Posted: July 23, 2008, from the August 2008 issue of Skin Inc. magazine.

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3. What is the profile of an ideal insurance broker?

Spa professionals should have a good idea of what to expect from an ideal insurance broker. Two key qualities include:

  • Someone familiar with spas, who has handled the insurance needs of several of them. The broker also needs to have an insurance brokerage license in the state to conduct business there.
  • The ability to provide your spa with more than just the professional liability coverage. Other options can includes workers’ compensation, a business owner’s package, employment practices liability and more.

4. How can I tell if my agent is doing a good job?

According to Arran Auld, an account executive with Valcourt Insurance Services in Orange, California, one yardstick to measure the effectiveness of an agent by is the time it takes them to respond to requests and queries.

One complaint customers have is it often takes too long to get something added to a policy. “Even if delays are on the insurers’ part,” Auld notes, “a good agent will keep the spa informed of what is or is not happening regarding placement of coverage, prices or claim status.”