A physician’s endorsement of a skin care line has clout, but ultimately it is up to estheticians to use their own judgment.
Today’s multibillion-dollar cosmetics industry experienced a major evolution during the 20th century when three trailblazing women became beauty experts and introduced their products to enthusiastic female consumers. Elizabeth Arden opened her first salon in 1910, Helena Rubenstein brought her products to the United States in 1912 and Estée Lauder sold her skin creams to a department store for the first time in 1948. What began with innovators in the cosmetic industry grew to involve highly specialized physicians inspiring the beauty industry.
The current trend of physician-endorsed cosmeceutical product lines includes doctors’ namesake lines that either have been developed on their own or in conjunction with a cosmetic company, created for an established brand or with a successful retail company, such as a drugstore chain. Famous brand companies are actively interested in investing their capital to launch product lines partnering with notable physicians.