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Are You Considering a Medical Esthetics Career?
By: Louis Silberman
Posted: July 30, 2012, from the August 2012 issue of Skin Inc. magazine.
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Laser career options
Once you have received laser training, the three most common career options are:
- Working at a medical spa;
- Working at a physician’s office; or
- Starting your own business by renting a room or building a space from scratch.
Working in a medical spa. If you work in a medical spa, you will likely have a salary structure that combines a base salary with commission and gratuities. Even though your employer will likely provide general marketing for the medical spa, you will want to create your own campaign to bring in additional clients and boost your business.
Simple, savvy marketing techniques are the way to go, and these include the following:
- Make full use of social media for announcing specials and services;
- Arrange to speak to a networking or community group about the benefits of medical esthetic procedures;
- Create fliers to drop off at nearby businesses and apartment complexes; and
- Partner with other business owners, such as real estate agents or hair stylists, who can give their clients a gift certificate for an introductory service.
Working in a physician’s office. Another popular option is to work in a physician’s office. Many doctors seek out trained professionals to administer esthetic services to patients. This helps doctors generate revenue because esthetic treatments are cash-based services. It also allows patients to receive procedures in a setting that they know and trust. The greatest benefit of working in a physician’s office is the guaranteed foot traffic. As the physician’s clients come in for medical services, they can receive information about esthetic services conveniently located in the same office. The physician and esthetician can also work as a team to help patients receive their desired results.