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Holiday Strategies for the Medical Spa
By: Steven H. Dayan, MD, FACS, Tracy L. Drumm and Terri A. Wojak
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.
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The key is that these small improvements are recognized by others subconsciously. The results are immediately remarkable and patient satisfaction is often tremendous. They feel more ready and confident, which is perfect for the holiday season.
Esthetician’s point of view: Terri A. Wojak
The holiday season is the perfect time to build a clientele and offer new treatments to existing clients. There are several options when it comes to going to a medical spa, including skin care services as well as medical services—a combination of both is usually the best option for most clients. When the skin looks good, everything else tends to look better, as well.
One of the many options for making the skin look its best is dermaplaning, a procedure unique to a medical spa since it requires the use of a scalpel. The esthetician gently abrades the surface of the skin with a scalpel to rid the face of vellus hair and dull, dry surface skin, providing an even, refreshed look. This can also be followed by a hydrating mask or mild chemical peel to enhance the results. After a dermaplaning treatment, product penetrates better since dead skin cells are removed. Another mechanical exfoliation treatment is microdermabrasion, which also helps to even the skin tone and provide a softer finish, leaving skin holiday-ready. (Editor’s note: Before performing a dermaplaning service, make sure it is legal for you to do so in your state. For a complete list of state boards and their contact information, log on to www.SkinInc.com/education/statelicensing.)
Oxygen treatments are very popular during the holiday season, as well. There are different types of these treatments available, but overall, oxygen is known for its revitalizing properties. Two types of oxygen treatments can be offered that leave the skin with a vibrant glow. The first is a three-step process using stimulating ingredients with a vigorous massage to enhance circulation within the skin while delivering vital nutrients. This treatment leaves the client with a rosy glow and even skin tone. The other oxygen treatment performed often during the holiday season utilizes a machine with pressurized oxygen through an air brush-type device. This is perfect for the night before a holiday party or even the day of. The pressurized oxygen is used as a vehicle to push hyaluronic acid, known for its hydrating abilities, into the surface layers of skin. This provides an immediate, glowing look for the client so she is ready for a family party or a night on the town. The skin appears more hydrated because of the plumping of fine lines caused by dehydration.
There are other options to relax the stressed-out client that also make great gifts for the client who is overwhelmed with the holiday season. Pumpkin enzyme facials can be offered as seasonal treatments around Thanksgiving. Pumpkin is rich in beta carotene and hydroxy acids to exfoliate and bring antioxidants to the superficial layers of the skin. Peppermint facials can also be done to bring the scent of the holidays to the room. If providing body treatments, a brown sugar scrub can be a relaxing, hydrating treatment during the winter months.