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Holiday Strategies for the Medical Spa

Steven H. Dayan, MD, FACS, Tracy L. Drumm and Terri A. Wojak October 2011 issue of Skin Inc. magazine
holiday medical spa gift

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The holidays are coming; is your medical spa ready? Use this special time of year to keep in touch with your current clients, reach out to new ones and refresh your service menu by offering a variety of treatments and services to help clients look their best for upcoming get-togethers.

Physician’s point of view: Steven H. Dayan, MD, FACS

The holidays are a time when people often want to look their best. Some may be seeing relatives and old friends that they only see occasionally and others may have holiday parties to attend. No matter the reason, it is important to convey the right look. Beauty, in essence, is a form of subconscious communication; it is an indicator of health and vitality. But, it’s essential that being beautiful is subconsciously transmitted. If a person looks “fake,” it will inadvertently suggest the exact opposite: that she is not healthy and vital. For females, large eyes, small chins and defined but delicate jaw lines are generally believed to be more attractive. Contrary to the “makeover” concept perpetuated by many, it often only takes one small, detectable change in a person’s face, expression or posture to completely alter the impression projected.

Subliminal Difference is a treatment that was designed in my office using nonsurgical treatments to strategically improve physical appearance and self- esteem, resulting in the immediate projection of a more attractive persona. Unlike traditional methods, the Subliminal Difference treatment results are immediately apparent, and those who experience the treatment can expect minimal to no bruising and swelling. Most patients go right back to their normal routines looking youthful and refreshed.

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