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Holiday Strategies for the Medical Spa

By: Steven H. Dayan, MD, FACS, Tracy L. Drumm and Terri A. Wojak
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.

The holidays are coming; is your medical spa ready? Use this special time of year to keep in touch with your current clients, reach out to new ones and refresh your service menu by offering a variety of treatments and services to help clients look their best for upcoming get-togethers.

Physician’s point of view: Steven H. Dayan, MD, FACS

The holidays are a time when people often want to look their best. Some may be seeing relatives and old friends that they only see occasionally and others may have holiday parties to attend. No matter the reason, it is important to convey the right look. Beauty, in essence, is a form of subconscious communication; it is an indicator of health and vitality. But, it’s essential that being beautiful is subconsciously transmitted. If a person looks “fake,” it will inadvertently suggest the exact opposite: that she is not healthy and vital. For females, large eyes, small chins and defined but delicate jaw lines are generally believed to be more attractive. Contrary to the “makeover” concept perpetuated by many, it often only takes one small, detectable change in a person’s face, expression or posture to completely alter the impression projected.

Subliminal Difference is a treatment that was designed in my office using nonsurgical treatments to strategically improve physical appearance and self- esteem, resulting in the immediate projection of a more attractive persona. Unlike traditional methods, the Subliminal Difference treatment results are immediately apparent, and those who experience the treatment can expect minimal to no bruising and swelling. Most patients go right back to their normal routines looking youthful and refreshed.

Drawing attention to the eyes is the key for a natural approach to beauty. Neurotoxins injected in the masseter muscles is one of the techniques used to achieve this effect, narrowing the lower third of the face, allowing for others to be naturally drawn to the eye area. To counterbalance sunken under-eye hollows or droopy brows, filler can be injected to plump these areas, and can also be added to the cheek pedestal, which not only highlights the eyes, but also creates the appearance of an elevated cheekbone—another sign of beauty. Bimatoprost can create fuller lashes for a more youthful appearance, as well as draw even more attention to the eyes.

There are other treatments used for Subliminal Difference that provide a more healthy and youthful appearance. Accentuating the lips using filler is one of the more popular treatments to provide a youthful look. Laser treatments can be performed to create an even skin tone and texture, giving the appearance of internal health. Onabotulinumtoxin A and abobotulinumtoxin A on the upper half of the face reduces forehead wrinkles, including the deep furrows often seen between the eyebrows, as well as elevates the outer tips of the brows to create a friendly and youthful appearance.