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UK Health Groups Call For Ban on Plastic Surgery Prizes

Posted: July 7, 2011

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But Sally Taber, from IHAS, has hit out at these kinds of prize draws.

'Life-long consequences'

She said: "They're enticing people to have cosmetic surgery who may not have even thought about it. It's important people make an informed decision in the right environment. A party area is not the right environment. They should be stopped from advertising in this way."

Beryl Atkins of Transpire Cosmetic Surgery, the group behind the London event, say they "never operate on anyone straight away." She added: "The winners have at least two weeks to think about it and we carry out thorough consultations."

Jackie Lewis from Baaps specializes in breast surgery and criticized the draws. "Cosmetic surgery should not be offered as a commodity prize," she said. "This is not something that can be trivialized. If you're going to subject yourself to a procedure that is irreversible with lifelong consequences, we recommend you think about it carefully first."

The Government says you are free to choose where you have cosmetic surgery and the Advertising Standards Agency (ASA) insist all adverts must be socially responsible and not misleading.