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Men Major Force in Face Lift Increase--With Exclusive Commentary From Stephen Baker, MD, About Male Patient Motivations

Posted: April 7, 2011

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This list is comprised of the top five surgical and top five minimally invasive procedures by volume in 2010:

  1. Nose Reshaping (64,000)
  2. Eyelid Surgery (31,000)
  3. Liposuction (24,000)
  4. Breast Reduction in Men (18,000)
  5. Hair Transplantation (13,000)

2010 top 5 male cosmetic minimally invasive procedures

  1. Botulinum toxin type A (337,000)
  2. Laser hair removal (165,000)
  3. Microdermabrasion (158,000)
  4. Chemical peel (90,000)
  5. Soft tissue fillers (78,000)

For more statistics released today on trends in plastic surgery including gender, age, regional, national average fees, and other breakouts, visit the ASPS Report of the 2010 Plastic Surgery Statistics at

Stephen B. Baker, MD, FACS, Georgetown University Hospital plastic surgeon gives exclusive insight into why male patients are beginning to shirk the stigma and seek out appearance improvement.

"I think if you break it down, there was a huge stigma for men and cosmetic surgery. There are a number of things that have happened. First of all, the openness of cosmetic procedures in the media. TV and radio. All publicity is publicity, whether it’s good or bad. Even if you would take the show that plastic surgeons would cringe about, it is out there and the more exposure men get to it, the initial hesitation goes away. Also, there is the advent of the metrosexual man. When I grew up, no straight guy used anything on the skin and now there are plenty of male products. There is a global acceptance.

"Also, the baby boomers are into making themselves look as good as they feel. You have a larger population hitting the age that is common for candidates of plastic surgery. This is more of a self-absorbed generation. It’s very much about them, and they want to look good. People are staying healthier longer, and time waits for no man or woman, so the affects of age are still hitting them.