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Men Major Force in Face Lift Increase--With Exclusive Commentary From Stephen Baker, MD, About Male Patient Motivations

Posted: April 7, 2011

Only on SkinInc.com: Exclusive commentary from Stephen B. Baker, MD, FACS, Georgetown University Hospital plastic surgeon follows this article explaining the male patient's motivations for seeking out appearance improvement.

Statistics released recently by the American Society of Plastic Surgeons (ASPS) show that more men are going under the knife. Overall cosmetic plastic surgery procedures in men were up 2% in 2010 compared to 2009. However, many male surgical procedures increased significantly. Face lifts for men rose 14% in 2010, while male liposuction increased 7%.

2010 ASPS statistics show that men underwent more than 1.1 million cosmetic procedures, both minimally invasive and surgical. The majority of the men's top 10 fastest-growing cosmetic procedures are surgical, which bucks the previous trend of growth in minimally invasive treatments.

"The growth in cosmetic surgical procedures for men may be a product of our aging baby boomers who are now ready to have plastic surgery," says ASPS president Phillip Haeck, MD. "Minimally invasive procedures such as Botox and soft-tissue fillers work to a point. However, as you age and gravity takes over, surgical procedures that lift the skin are necessary in order to show significant improvement."

Men's top 10: Fastest-growing male cosmetic procedures (by percentage increase)

The list is comprised of the fastest-growing surgical and minimally invasive procedures from 2009–2010. Criteria for inclusion: Procedure performed on at least 1,000 men in 2010.

  1. Face lift—14% increase
  2. Ear surgery (otoplasty)—11% increase
  3. Soft tissue fillers—10% increase
  4. Botulinum toxin type A—9% increase
  5. Liposuction—7% increase
  6. Breast reduction in men—6% increase
  7. Eyelid surgery—4% increase
  8. Dermabrasion—4% increase
  9. Laser hair removal—4% increase
  10. Laser treatment of leg veins—4% increase