Abstract: It’s no secret that aesthetic medicine is becoming big business for medical professionals. But to keep an aesthetic practice at the pinnacle of success, it’s imperative to have an excellent support staff, quality partnerships, products and procedures that provide patients with visible results, worthwhile networking opportunities, and the continuing desire to keep your business striving for greatness at all times.
The numbers already tell much of the story about the booming medical aesthetic industry, often reported in the pages of this magazine and on its website. Nonsurgical cosmetic procedures generate billions of dollars in revenue each year, and more and more patients are demanding these types of procedures annually. In fact, they are forecasted to account for as much as 97% of all cosmetic procedures performed in 2015.1
Of course, an added benefit to you and your practice is that these are non-reimbursable, private pay procedures, which not only lead to increased profitability but also improved cash flow because you are not waiting for insurance companies or Medicare/Medicaid to pay. But even with the growing state of the industry, you still need to put your practice in the best position for success.