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Tailoring Consultations and Practice Procedures

Catherine Maley
Physician sitting at a computer, explaining something to a patient
Trues

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Abstract: Seeing a physician can be an unnerving experience for patients, even if it’s for aesthetic reasons. So physicians and other medical aesthetic professionals need to take the time to develop a rapport with patients and create ways for them to understand any explanations necessary during consultations and other appointments in order to gain the business of loyal clients.

It’s imperative you know what your patients want, what they think about you and your staff, and how to set expectations so they are satisfied. So satisfied, in fact, they return again and again, and bring their friends with them.

However, due to job loss, the credit crunch and other factors, patients today need to be surer than ever their investment will be worth the time, money and effort. If patients think you offer only a cookie-cutter approach with no regard to personal preferences, you will lose them—and their revenues and referrals.

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