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Embrace Esthetic Physicians for Greater Financial Rewards, Part I
By: Rocio Yaffar
Posted: September 24, 2010
page 2 of 5
David Suzuki, president of Bio-Therapeutic, Inc., manufacturer of skin care and medical devices in Seattle, comments, “Lessening the intimidation and anxiety of medical procedures by combining them with esthetic procedures is not a new concept, although it continues to be one that is rarely exercised. Medical offices are uncomfortable, hard-surfaced, cold environments, and most medical practitioners lack the psychological component that tells us that they care about what is happening to us as patients and, more importantly, as people.” This is the recipe for bad practice.
“Estheticians, on the other hand, are the polar opposite and give clients comfort, care and reassurance,” continues Suzuki. “Furthermore, they are very good at explaining procedures in understandable terminology with all of the important details that clients, as people, need to know to feel secure about the treatment they are considering.”
Ergo, a perfect fit. Providing medical procedures along with esthetic treatments offers a mutually beneficial approach. Clients come in for a medical procedure, and their skin is treated before and after to produce greater results. Conversely, clients may come in for a facial and conclude their session by booking a laser treatment. The esthetic professional and the physician are financially and professionally rewarded, and the patient enjoys greater results. Everybody wins.
The practitioner says . . .
Rafael Diaz-Yoserev, MD, a general, cosmetic and vascular surgeon at RDY Laser Cosmetics & Rejuvenation in Coral Gables, Florida, is actually an exception to the rule. It is evident that he does care about what is occurring to a patient as a person. With a background in laser to complement general vascular surgery, Diaz-Yoserev is an established surgeon who has been in private practice for 20 years, and he believes that combining spa services is beneficial in enhancing patient satisfaction. He does not see a separation between skin care and medicine. On the contrary—he thinks they’re a pretty good match.
“There should not be any friction between honest and honorable medical and esthetic professionals because the scope of each of their licenses is totally different,” he says. “They ought to be able to use each others’ knowledge. Their specialties should be complementary and work for the benefit of the patient.” The problem arises when one group believes it can do the job of the other.