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Managing Aesthetics With Patti Barkey
By: Abby Penning
Posted: September 1, 2010, from the September 2010 issue of
page 2 of 2
“In addition to maintaining our professionalism, we have to consistently work to make the patients aware of these new options, as well as having them comfortable to be asking questions of us about them,” explains Barkey. As patients have largely seen Bowden Eye Associates as a traditional, pathological practice, it’s imperative for the staff to make the cosmetic procedures more familiar and comfortable for its target audience. This includes keeping personnel well-informed of the available aesthetic procedures and up-to-date on industry information, which includes monthly continuing education requirements.
It’s a challenge that Barkey, who has been named a certified ophthalmic executive by the American Society of Ophthalmic Administrators, is up to. “I love taking projects from concept to completion,” she says. “With our cosmetic offerings, it’s so satisfying to see the practice come from not knowing much about it to having patients who are very satisfied with their results.”
Providing the support and tools the practice’s physicians need in order to offer that kind of patient satisfaction is something Barkey sees as the key to her job. “If you take good care of your patients, the rest will take care of itself,” she says, and in light of her past hard work and dedication, it is clear this is something Bowden Eye Associates and Barkey will be offering for years to come, no matter the type of procedure.