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Daniel Cassuto, MD: World View, Intimate Approach

By: Abby Penning
Posted: September 1, 2010, from the September 2010 issue of
Plastic surgeon Daniel Cassuto, MD

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Inspired to help patients who receive botched aesthetic surgeries, Cassuto also is interested in creating a more natural look for patients overall. “If we treat the cause of the problem and do it right, nobody should ever be able to notice work has been done. This is what I would like to see happen and what I’m trying to achieve,” he says. “As a profession, we should all try to learn what, and how many wrinkles, should be left on a patient’s face so it looks better.”

Consequently, Cassuto sees the aesthetic industry moving in a more prevention-inspired direction. “We will be able to treat more people at a young age to maintain their youth,” he theorizes. “With the right lifestyles and the right maintenance, people should be able to avoid having any kind of major rejuvenating procedures because they won’t need them. Within 20 years, I don’t think we should be seeing any more people who have obviously been treated by a plastic or aesthetic physician.”

Business satisfaction

Results with a natural look and satisfied patients are things Cassuto is eternally interested in. “What keeps challenging me and keeps me happy about plastic surgery is that it is really a field that is evolving all the time, as far as our understanding of how aging and the body works,” he explains. “Now that the lifespan is constantly expanding, we have the challenge of people who want to age more gracefully, healthier, both mentally and physically, and I always want to reflect that in my work.”

To that end, he stays updated on industry developments and happenings through events and seminars. “It’s the best way we as doctors can stay up-to-date on the latest knowledge,” Cassuto states. “Some things take as long as a year to come out in journals, so you need to go to conferences in order to learn about these new things.” He also is often invited as a presenter and lecturer, as he speaks five languages and travels extensively. He is involved in clinical research—mainly with lasers, injectables and the treatment of complications of aesthetic procedures—and writes articles and submits book chapters for professionals texts, as well.

“I always try to do the best I can for my patients at all levels,” he says. “I don’t know if I always succeed, but I will always try, and this is a reward itself.” Also among his proudest achievements, Cassuto counts the fact that, despite that he doesn’t advertise or have a website, he has a steadily busy and growing practice with an expansive number of patients, and that a large portion of those patients are referred to him by colleagues, displaying a recognition of his skill by his peers in the industry.