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Right Product, Wrong Package?

By: Michelle Calvarese, PhD
Posted: January 2, 2014, from the January 2014 issue of Skin Inc. magazine.

page 5 of 5

Michelle Calvarese, PhD, is founder of Truth Skin Care and an associate professor at California State University, Fresno. Her company’s mission is to develop results-driven products based on scientifically proven ingredients versus marketing gimmicks and hype.