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Is Private Label Right For Your Spa?
By: Kristen Wegrzyn
Posted: May 1, 2014, from the May 2014 issue of Skin Inc. magazine.
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Cellular repair. Lee states that cellular repair serums are in high demand lately. These include products with epidermal growth factors or any other ingredient that supports cell renewal, wound-repair and overall skin regeneration.
Top requests. One of the most frequent requests Alves hears is for custom scents or products, which is something most private label companies are happy to develop—however, the minimums are a bit higher, she says. Alves adds that retail gift items, such as nail files, body brushes and candles, are also quite popular. Lee notes he often hears requests for products that will accommodate all skin types, in order to reach a large range of spa clients.
Addressing common misconceptions
Often, skin care professionals know what they’re getting when they enter into a contract with a large, well-known supplier—they will have access to well-established support and educational materials, as well as training. But what about working with private label companies? Following, professionals in the private label sector speak to common misconceptions about what private label companies have to offer.
Private label minimums are too high. “This is false,” says Alves. Her company offers minimums that are only 48 units, and an even smaller option at 24 units for retail items, such as candles.
Lee clarifies that this thought is often dependent on what an owner is seeking. “If you’re looking to merely market yourself and sell a decent product, off-the-shelf private label manufacturers are a great choice. They have a large assortment of products and primary packaging to choose from,” says Lee. However, he explains that, if you’re looking to provide more advanced clinical skin care catering to your specific and unique market, owners will find that “costs and time increase for the client and the manufacturer, and fixed costs inevitably are increased. Increasing quantities is another means to ensure the client is receiving the best price for their goods.”