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Become Your Clients’ Go-to Retail Destination

Rose Fernandez September 2013 issue of Skin Inc. magazine

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Competition is fierce in the world of retail. With so many places available to purchase skin care products or tools, how can you make sure clients will purchase their skin care necessities from you?

If the product is the same and each retail destination has comparable perks—such as free samples or a loyalty program—it really comes down to one thing: you. Clients will shop with you because they like you. It sounds too simple to be accurate, but it is true.

Clients see value in good service. The average skin care client is a sophisticated woman, educated and discerning in her choices. Although price is an important element, it’s more important that she receives a genuine recommendation based on her individual needs from a personable and knowledgeable skin care professional.

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