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Study From Total Beauty Media Group Shows Strength of Luxury
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
Simple Guidelines for Increasing Retail Sales
By: Tracy F. Wray
Estheticians are the most poised to generate high retail numbers due to the variety of applicable products available on the market.
Only on SkinInc.com: The Client Type That Will Activate Your Marketing Efforts
Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Try a Last-minute Valentine's Day Gift Card Campaign for Men
Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.
Setting the Course for Business Growth
By: Maritza Rodriguez-Aouanough and Dawn MacLellan
A well-structured business and marketing plan can make all the difference.
Women Spending More Time Researching Beauty Products
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.
Creating a Spa Boutique With Limited Space
By: Patti Biro
Don’t let a small space prevent you from cashing in on the profit retail sales can bring.
Two Major Skin Care Suppliers Launch New Websites
Both Bioelements and Repechage recently launched newly designed websites.
L'Oreal Completes Clarisonic Company Acquisition
Through the acquisition, the brand will see a larger international distribution and development.
Spa Week and InComm Form Retail Gift Card Partnership
The spa marketing company hopes to grow to become the largest selling spa gift card in the industry.