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Female Baby Boomers More Web Savvy, Says Mintel Report

Posted: April 29, 2010

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The creativity of online beauty retailers has also contributed to the continued growth of the Internet market. “Innovations like virtual makeovers, new product tweets and online-only sweepstakes draw in consumers and provide them with benefits and discounts they can’t find in an actual brick-and-mortar store,” Fay notes.

Forty-seven percent of survey respondents reported that they prefer to be left alone when shopping for cosmetics, which suggest that they want to take the time to browse and don’t want to be pressured by excessive attention. Shopping online allows you to browse without interruption.

With the continued popularity of Twitter, Facebook and Videoegg, beauty retailers can utilize social networking platforms to measure consumer preferences and tailor their sites to appeal to online shoppers.

According to Mintel, the online market will continue to grow, as nearly every retailer has a Web site, from Wal-Mart and Walgreens to Saks Fifth Avenue and Sephora.