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The Stigma of Sales

By: Jamie Scalise
Posted: April 28, 2010, from the May 2010 issue of Skin Inc. magazine.
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Together with the help of spa owners, who may be able to subsidize growth-based educational trips and in-spa seminars, providers can continue to fuel their expert statuses. With the extra profit generated from sales efforts, owners may be able to invest in new equipment and technologies, further perpetuating the growth cycle. With all of this new investment from owners and providers, trade magazines and conferences, equipment manufacturers and product vendors, all flourish as the beauty industry grows exponentially.

Become part of the solution

It’s time to get out of your cave of safety, where reasons become excuses and nothing ever gets done or changes. Growth does not occur inside your comfort zone, so get comfortable with being uncomfortable. All successful people get to this point in their lives, one way or another. Also, look beyond the tiny box labeled “you” and embrace your personal responsibility to those who employ you, those who teach and train you, and those whose entire fortunes and businesses depend on you.

It’s time to quit hiding behind your fears and to start becoming part of the solution, instead of adding to the problem. And selling successfully with client focus is the solution.

To read more from author Jamie Scalise, check out his new e-book The Power of Three Method, available from Allured Books.