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Editor’s note: This column is based on Jamie Scalise’s presentation “Upgrade Your Spa Income Without Selling,” which took place at Face & Body® Midwest in Chicago, March 27–29, 2010.
Ask any spa owner, manager or trainer to list some of the most pervasive problems faced by the industry, and it’s a good bet that retail sales will be in the top three.
Granted, the spa industry is a feel-good industry, but it is here that your responsibilities begin, not end. When you finally come to grips with this fact, your career will never again be the same.
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