Sign in

L'Oreal to Buy Essie

L’Oréal USA, the New York-based subsidiary of L’Oréal S.A., one of the world’s leading beauty companies, announced it has signed an agreement to acquire the Essie cosmetics business, the iconic nail brand and nail color authority.

Essie Cosmetics, Ltd., was founded in 1981 by Essie Weingarten, who still serves as the company’s president. Based in Astoria, New York, the company offers a growing line of nail colors, treatments, accessories, spa products and lip glosses. Essie’s net sales through the last 12 months were $28 million.

“This strategic acquisition will enable L’Oréal to increase our share in the nail color and care market, which has seen significant growth year over year,” said Frédéric Rozé, president and CEO, L’Oréal USA.

Weingarten and Max Sortino, CEO of Essie, will continue to play a pivotal role under a multi-year agreement. “It’s a perfect match,” said Weingarten. “This acquisition presents a tremendous opportunity to allow the Essie brand to grow even stronger. With Max and me as part of the team, we will be able to provide our customers with a greater level of service as we take the brand to new heights.”

The acquisition is expected to be completed within 60 to 90 days, subject to customary U.S. and international regulatory approvals.

Related Content



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!