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Sell, Grow and Profit: Benchmarks for Sustaining Your Business

By Frederic Holzberger
Posted: August 15, 2007, from the August 2007 issue of Skin Inc. magazine.

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      Go back to class. If you are just starting out in the spa industry, take a business class that features speakers who have had great success, and are sharing their knowledge and expertise. You might also think about hiring a consultant—someone not in your competitive area, but an owner of a company that you admire and would want to model your own after. Once you find a consultant, consider shadowing their business for two days to see their plans in action.

A student for life
      You must continually inspect what you expect. You are a student for life. You should always be reading, learning and studying in order to find out the newest, best and most feasible ideas, systems or technologies. And when you find something interesting, examine your spa to see if there’s a place to incorporate what you have learned. It is so important to use whatever pieces of information you can to help sustain the growth of your business.